Web Design…really great web design is based on thorough research to understand your business, it’s products or services and your vision for the future.
In the incredibly competitive Online Marketplace, visibility and design are crucial. Website visitors are more likely to become a customer if your website follows a few important features:
- Loads fast – even with poor internet speeds…
- Is easy to navigate…
- Looks professional with good use of white space…
- Provides all the information the user is looking for…
- Scales to fit the device being used – from mobile phones to smart Televisions…
- Is easy for the user to make a purchase, send an inquiry or call you directly.
What do You Really Need in a Website?
Take our very own website as a case study. We are a Web Design and Web Developer studio, so why don’t we have a flashy website with cool images and other flashy graphics?
Quite simply, we didn’t want to distract our site visitors with bling. In our case we need site visitors to read and understand what we do and what we are about. Our mission states:
The purpose of Benchmark Web Design is about bringing outdated and poor performing websites into line with the current expectations of internet users in order to help generate loyal customers.
Factors such as page load speed, a clear message and clear calls to actions are more important to our business objectives than showing off what we can do.
If you are an artist, a photographer or have a line of products to show, then your online business objectives would be different. We would design the perfect website based around those needs.
Unique Web Design
The end result of truly unique web design is an aesthetically pleasing and user-friendly website that displays a high level of professionalism to potential customers. These qualities are vital in creating a competitive advantage over your competition and gaining the trust of the visitors to your site.
Page Load Speed Matters
Page Load Speed Matters – it is really, really important. Best-in-class webpages should load within 3 seconds regardless of internet speed. Our very own site loads in just 2.9 seconds!
The reality is, you only have a few seconds to convince a website visitor to stay on your site before they leave. So your site needs to look great AND be structured strategically to guide the visitor through to get them to the website goal which is usually a purchase, signup or inquiry.
Web Design Inspiration
Do you need a website but have absolutely no idea what you want or need? Well, a big part of our process is to help educate customers (and non-customers for that matter) what to think about.
Colour schemes, layout, content and images are just the start. What type of navigation should you use, what about social media?
If you are looking for inspiration, head over to or friends at Site Inspire and see what inspires you.
Questions to Ask Yourself
Do you need a set-and-forget website or do you need the ability to update content as you please? The point is, websites can be tricky to get just right but Benchmark Web Design have a process that allows you to make these decisions. We are there to guide you all the way.