The Website Redesign process is all about taking an old, tired looking and slow loading website and bringing it in line with current best practices, the site visitors and Google’s expectations.
It’s all quite simple really. People searching online for a product or service that your business provides happens across your website. They like what you have to offer and they make an inquiry (or make a purchase). Your website has done it’s job.
The sole purpose of a business having a website is to generate loyal customers.
Unfortunately, as simple as this process is, their are challenges that make it a little more complected. The main culprit for visitors to your site leaving without making an inquiry or a purchase is they cannot find what they were looking for.