Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of improving a website’s ranking in the organic listings of the major search engines for a set of keywords. By improving the ranking of a website you attract more traffic which should ultimately lead to more inquiries and sales.

Getting Your Website Found On Google, Bing, Yahoo and Other Search Engines from just $999.

Technical SEO

We’ll make sure your site is technically sound so that Google can crawl and index your content.

Keyword Research

We’ll establish what your target market search for when looking for your products or services.

On-Site SEO

We’ll make sure your website is optimised for the keywords your target market search for.


We’ll help you to create the content your visitors are looking for when they land on your site.

Local SEO

If you have a local business, you need local searchers to find you rather than someone on the other side of the world.


We’ll provide you with a monthly report showing how your keywords are performing on Google.

Technical SEO in More Detail

Technical SEO is, well Technical. It can be tricky, especially when Google changes there search algorithm. Fortunately Benchmark Web Design is on the ball.

Site Map

We’ll create an XML sitemap that tells Google what pages and posts you have on your website.


We’ll make sure Googlebot is able to access your robots.txt file and crawl and index your content.


We’ll make sure your website uses a search engine friendly Content Management System.


We’ll make sure your site runs super quick providing a fantastic user experience for your visitors.


We’ll make sure your website works well on mobiles and passes Google’s mobile friendly test.

Keywords Types

Various keyword types are used in key areas of each page to help influence which searches on Google can rank your page in a favorable position – preferably page one, position one.

Head Keywords

Head keywords are single word keywords. They have an extremely high search volume and are extremely difficult to rank for.

Body Keywords

Body keywords are 2-3 word phrases. They have a moderate search volume but are less competitive so slightly easier to rank for.

Long-Tail Keywords

Long-tail keywords contain 4 plus words and are very specific. The search volume is much lower but they are far easier to rank for.

On-Site SEO In More Detail

On-Site SEO can be hard work. Understanding intimately the vision, direction and products or services of a business is key to success. This understanding is what allows one to create and implement the various SEO tactics effectively.

Page Titles

We’ll create an XML sitemap that tells Google what pages and posts you have on your website.

Meta Descriptions

We’ll create enticing meta descriptions that increase the click through rate of your Google SERP listings.

Descriptive URL's

We’ll create descriptive URL’s that include your target keywords to help improve your ranking on Google.

Keyword Placement

We’ll strategically include your target and related keywords within the header and body text and images.

User Experience

User experience is key. We’ll make sure your site is easy to navigate and doesn’t have a high bounce rate.

Building Domain Authority

The greater your domain authority, the more likely you are to achieve high rankings. Domain authority is mostly based on the number of external links pointing at your site and how authoritative those sites are. We implement an infographic marketing strategy to help you earn those links.


Infographic Design

We will create stunning infographics and post them on your website. This is what will earn you links from other sites.

Infographic Promotion

We will include your infographic in our own infographic directory. We will then promote it to thousands of followers.

Email Outreach

We will reach out to other websites and ask them to post your infographic and include a link back to your site.

If you think we can help, let us know!

We love helping those with online ambitions. We are extremely well aware that ideas are hard to share sometimes. You can be rest assured we will never, ever share your ideas with anyone outside of our design team.

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