Website Health Check
4 Key Metrics
01. Website PerformanceWhen looking at website performance, we look at 6 Key Components. The following components are considered the bare minimum that needs to be achieved in order to get Google (and other Search Engines) to notice your page.
The heavier the site page, the slower the load. For optimal performance, try to keep page size below 3MB.
The more HTTP requests your website makes, the slower it becomes. Combine files to minimize the number of requests made.
Best-in-class webpages should load within 3 seconds. Any slower and visitors will abandon your site, reducing conversions and sales.
Browser caching speeds up your website by storing frequently used content in local memory.
Page redirects add an additional loading cycle, increasing the time to display the page.
02. Mobile Friendly
Traffic from mobile devices is growing fast. Optimize your website for mobile or you’ll miss out on valuable traffic, leads, and revenue.
Responsive design gives you a bump in search rankings for searches on mobile devices.
The viewport lets you control your page width and scale on different device types.
03. Search Engine Optimisation
Make sure your website is easy for users to discover—and easy for search bots to understand—with better page titles, headings, and meta descriptions.
Page titles should be no longer than than the specified characters in length according to Google.
Meta descriptions should be no longer than 300 characters in length and should be relevant to the page.
Heading tags distinguish headings from core page content.
Site maps help users navigate your site quickly and easily.
04. Website Security
SSL certificates protect websites from attacks and give visitors confidence that your site is authentic and trustworthy.
Do The Test Yourself
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